Fourth graders at RES are wrapping up a unit on media literacy. They learned about several strategies that advertisers use to get people's attention and convince them to buy products. Then they practiced finding those strategies in different kinds of advertisements. Finally, the scholars created video advertisements for books, also known as book trailers, to try to convince other scholars to read their favorite stories.
We hope you enjoy the book trailers! Can you identify some of the strategies used by our scholars? They may include Association, Bandwagon, Beautiful People, Bribery, Celebrity Endorsements, Experts, Explicit Claims, Fear, Humor, Intensity, Maybe/Weasel Words, Plain Folks, Testimonials, Repetition, and Warm and Fuzzy.
We share all our scholars' book trailers on YouTube and Twitter. Sometimes we hear back from authors that they liked the trailers! We have added those mentions below the videos.
The author of Roller Girl, Victoria Jamieson, liked this book trailer on Twitter!
New Featured Book Review! Roller Girl By @JamiesonV reviewed by an #resvt scholar https://t.co/he7X2uhnaH #dorothyslist— RES Library (@RESVTlibrary) January 19, 2017
The author of Awkward, Svetlana Chmakova, liked this book trailer on Twitter!
New Featured Book Review! Awkward by @svetlania reviewed by #RESVT scholars https://t.co/MCT8KB8s5g #dorothyslist #vsla— RES Library (@RESVTlibrary) January 19, 2017
The author of this book, Lauren Tarshis, complimented this book trailer on Twitter!
@RESVTlibrary @YouTube so exciting! I love this❤️— Lauren Tarshis (@laurenTarshis) January 31, 2017
The author of this book, Dana Simpson, complimented this book trailer on Twitter!
Yay! Love this! ✨🦄✨❤️ https://t.co/e0MI6n3pM5— Dana Simpson (@MizDanaClaire) February 1, 2017
@RESVTlibrary They did a wonderful job! ✨🦄✨— Dana Simpson (@MizDanaClaire) February 1, 2017
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